The V&A East Museum's exhibition graphics, crafted by A Practice for Everyday Life (APFEL), are a testament to the power of 'making' as an artistic and design philosophy. This approach is not just about aesthetics; it's a deliberate nod to the area's industrial past and a celebration of its vibrant present. APFEL's work, in conjunction with architects JA Projects and artist Larry Achiampong, transforms the museum into an immersive experience, where the very act of 'making' becomes a guiding principle.
The exhibition's centerpiece is an illuminated sign, a masterpiece of simplicity. This sign, with its stencil-like strokes, is more than just a wayfinding tool; it's a statement. APFEL co-founder Emma Thomas explains that the typeface is a reflection of the galleries' essence, drawing from the basic geometry of letterforms. This design choice is not arbitrary; it's a deliberate link to the area's heritage, where the act of making has been a cornerstone for centuries.
But APFEL didn't stop at the signage. The studio's approach to the entire project was deeply community-centric. By engaging with the V&A Youth Collective, they ensured that the final product was not just a reflection of the past but also a representation of the present. This involvement was crucial, as it allowed the designers to create something that truly resonated with the people who would use the space.
The interior architecture of the museum is a tribute to East London's urban landscape. The gallery spaces are a reinterpretation of the city's streets and neighborhoods, with each element carefully considered to reflect the area's character. From showcases with illuminated fascias that echo local shopfronts to timber cabinetry crafted from London Plane trees, the design is a seamless blend of past and present.
Sustainability was also a key consideration. APFEL, in collaboration with Urge Collective, focused on circular design principles, minimizing the use of virgin materials. The illuminated lettering, for instance, was crafted from LED lighting strips readily available in local markets, showcasing a commitment to local procurement and resource reuse.
The project's success is evident in the positive feedback. The illuminated signage, in particular, has been praised for its dynamic and playful nature. It brings the museum to life, reflecting the themes of the exhibition in a literal and metaphorical sense. The word 'MAKING' is built up, quite literally, in a way that is both visually striking and thematically appropriate.
APFEL's work on the V&A East Museum is a testament to their ability to create immersive, community-centric, and sustainable design solutions. It's a reminder that the act of 'making' is not just about creating; it's about connecting people to their heritage and their future, all while pushing the boundaries of what's possible in exhibition design.
